Boston Pizza
Canada
Boston Pizza is a progressive company that continually sets industry standards. Their award winning reputation combined with revenues over $647 million dollars and an overall annual growth rate of 21% since 2006, makes them Canada’s Number One Casual Dining Brand. Boston Pizza employs over 16,000 people across Canada with over 360 stores in Canada and growing. Solara has contracts with many franchises in BC and looks forward to growing with Boston Pizza in both Canada and its counterpart, Boston’s Gourmet Pizza in the USA.
Solara typically installs 9 to 12 of it own Solara Commercial Grade, 42” HD 1080p LCD screens in each location. These screens are placed to provide maximum visibility from anywhere in the room.
Video available here
Boston Pizza Corporate website
Problem:
Patrons did not like the screens showing ads at all times. Store owners and advertisers require maximum visibility.
Solution:
Solara's ‘non-intrusive’ advertising. Solara techies developed a system whereby the ‘ad mode’ is synchronized to display on a group of at least 3 screens for 15 minutes then transforms to ‘full screen’ mode for 45 minutes while the ‘ad mode’ moves to another group of screens for 15 minutes, then another, and so on. The advertising ‘dances’ around the location so that advertising is displayed on 3 of the 12 screens at any time during store hours.
